Event Details
FREE for NEAHQ members, $15 for non-members
NEAHQ Members: On the registration page, select NEAHQ as your ticket type, then click on "Purchase Tickets" and complete the registration form to submit. Active NEAHQ membership will be verified by the association.
Speaker Objectives:
Participants will gain knowledge in…
Objectives:
1. Describe why the economics of healthcare is so important.
2. Define value in healthcare and discuss healthcare financial concepts.
3. Describe ways to measure value to drive improvement.
4. Discuss strategies developed to optimize value and financial performance in healthcare.
Presenter: R. Shayn Martin, MD, MBA
Dr. Martin has served as a dynamic healthcare leader within the Wake Forest Market and across the Advocate Health enterprise. From 2014 to 2024, he held the role of Executive Director of Critical Care Services, where he guided strategic and clinical operations to advance patient outcomes and enhance system performance. During this time, he also chaired the Wake Forest Market Pharmacy and Therapeutics (P&T) Committee from 2018 to 2024, leading multidisciplinary collaboration to ensure safe, evidence-based medication practices. In 2024, Dr. Martin expanded his leadership to the enterprise level as Chair of the Advocate Health Pharmacy Therapeutic Value Analysis Committee and assumed responsibility as the Market Value Analysis Leader for Surgical Services at Wake Forest Market. Most recently, in 2025, he was appointed Medical Director of Ambulatory Operations for the Department of General Surgery, where he continues to drive innovation, operational excellence, and value-based care across the continuum.
This program is approved for 1 CE hour for CPHQ®
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